IAB Partners with Laredo Group for Training
interactive advertising training
Tuesday, September 6, 2011 - 15:30

The Interactive Advertising Bureau (IAB) and Laredo Group have partnered to offer IAB members and non-members a series of half-day workshops/seminars designed to improve the knowledge and performance of interactive advertising professionals and campaigns.

Current Posts

Baby Boomers Far More Likely to Click Online Ads than Younger Generations
09/22/2011 - 14:59

Adults aged 55 and older click on online ads more when compared to other age groups, according to the latest JustAsk! survey from audience research and measurement company Crowd Science. The study found 76% of respondents age 55+ had clicked on online ads during the preceding six months, compared to just 58% of 15-24 year-olds.

PR Newswire
Twitter Unveils Political Ads; Romney First One to Test Promoted Placements
Social Media
09/22/2011 - 14:44

Looking to profit from the projected $6 billion in campaign spending in the 2012 election cycle, Twitter announced that it will start selling political ads in the form of its promoted tweets, accounts and trends, launching today with placement for GOP presidential candidate Mitt Romney.

Ad Age
Automakers Increase Mobile Ad Spending
State of Mobile
09/20/2011 - 15:55

Mobile automotive display advertising increased 169% from 2009 to 2010. That's 33,277 versus 19,724 auto, aftermarket, and related entities, according to comScore.

MediaPost
Appssavvy Ditches Banners for In-Game Activity Ads
State of Mobile
09/20/2011 - 15:46

Appssavvy announced it is shutting down its display business entirely in a play to launch an ad platform which focuses entirely on social, in-game advertisements. More than 30 game publishers have signed on to host Appssavvy ads, including 6waves, 50 Cubes, Friend.ly, iWin, GameDuell, OMGPOP, and Social Graph Studios’ Status Shuffle.

AdWeek
Quick Stat: 68.2% of US Adult Internet Users Watch Online Video
09/14/2011 - 15:41

eMarketer estimates that 68.2% of US adult internet users (158 million people) will watch any form of online video at least once a month in 2011, but just 54.9% of that group (86.8 million) will watch a TV show online at least once a month. Click the link below for a chart of the data.

eMarketer
Pay-Per-Tweet Model is Moving Past Celebs
Social Media
09/13/2011 - 12:25

Until recently, shilling for brands on Twitter largely remained in the realm of celebrities, but regular old Twitter users with small-to-average follower counts are just as eager to try their hand at shilling.

AdWeek
Data Points: Tablets Take Off
State of Mobile
09/08/2011 - 16:08

Usage is booming for search, social networking, and reading. Not so for TV and video viewing. (click image for larger size)

AdWeek
Ford Drives Traffic to Dealerships with Local Video Ads
Video Evolution
09/07/2011 - 14:14

Virtual ads can lead to in-person sales. Or at least, that’s what Tremor Media and Pointroll are hoping happens with its new partnership, announced today. The video ad company and the interactive agency have joined creative and technological forces to deliver locally targeted ads for Ford vehicles.

AdWeek
How User Engagement Affects Click-Thru Rate
Trends and Insights
09/07/2011 - 13:50

Research from Scout Analytics shows that most ad click-thru's come from 20% to 30% of a site's audience. This post provides some insights and analysis that you can factor this into your media buying and selling strategies.

eMedia Vitals
QR Codes Turning Print Ads into Video via iPhones
Game Changers
09/02/2011 - 11:52

QR codes made print ads measurable and engaging by letting readers scan a code to activate an interactive component of the print ad. You scan the QR code with your iPhone and put the phone over the leader's mouth. The mouth starts talking—but it's the voice of a journalist discussing media censorship in that country. We've seen a lot of success using QR codes for coupons and sweepstakes, but this is an intriguing use to file away for future use.

AdWeek